Ruiz Fernandez Business Services

  • A matter of Luck or Risk

    Often, we see businesses succeed or fail. Same with people and their careers. If they succeed, we see them as brilliant, gifted or even smarter than regular people. In contrast, when they fail, we see them as the opposite. Of course, we know that there are some variables that play a significant role in the Read more

  • Where should I look at?

    Another concern when running a business is how to track and measure your progress. If you have been investigating, probably you have seen all sorts of metrics: customer complaints, revenue, market share, reviews on social media… Anything that can be measured can become a metric. However, what are the right ones? This is often a Read more

  • The Concept of Value

    I have a friend who works as an electrician. Once he was called to fix a switch that wasn’t working. He looked at it, and in less than five minutes he fixed it. After that, he charged him for his services. His customer pointed how come he had to pay that much for a job Read more

  • What is Wealth?

    The answer to this questions might seem a little abstract. Usually, when we think about wealth, things like money, properties and other sort of assets come to our minds. However, the definition of wealth is much broader than that. Some books refer to it as the time that you would be able to live in Read more

  • Margin of Safety

    One of the difficulties when starting a business is predicting the volume of sales and costs in the future. You don’t need to be a genius to guess that it’s impossible to know exactly what is going to happen, either if your product will be a complete success or that a competitor will launch another Read more

  • Revenues and Costs, Some Aspects

    I’ve been living abroad for a while, as many people are doing these days. A common topic of discussion among expats is the salary you can earn in a certain country. It is funny to see people who move to countries like the United Kingdom, the Netherlands or Germany to find not only opportunities but Read more