Ruiz Fernandez Business Services

  • Your Book? No, thanks

    Apart from working in finance I like writing books. Novels, to be more specific. I self-published three via Amazon. One of them through a self-publishing company, which help your book become a reality in exchange for many euros. They problem is that you have to sell it unless you pay more to them so that… Read more

  • When Chaos Reigns and Everything Seems Lost

    It’s very early in the morning. 6:00 a.m., to be precise. I could barely sleep. The situation at the company is unbearable. Five years ago I decided to start my own business. I got a loan, bought computers, tools and other equipment for my workshop. Latest technology, with lots of features promising high levels of… Read more

  • Changing Card Numbers

    Changing Card Numbers Some time ago I went on holidays with my partner to a mediterranean island. To see around and have more freedom, we rented a car. We went to the beach, a small city and the top of a small mountain where there was a lighthouse and a magnificent view of the ocean.… Read more

  • A matter of Luck or Risk

    Often, we see businesses succeed or fail. Same with people and their careers. If they succeed, we see them as brilliant, gifted or even smarter than regular people. In contrast, when they fail, we see them as the opposite. Of course, we know that there are some variables that play a significant role in the… Read more

  • Where should I look at?

    Another concern when running a business is how to track and measure your progress. If you have been investigating, probably you have seen all sorts of metrics: customer complaints, revenue, market share, reviews on social media… Anything that can be measured can become a metric. However, what are the right ones? This is often a… Read more

  • The Concept of Value

    I have a friend who works as an electrician. Once he was called to fix a switch that wasn’t working. He looked at it, and in less than five minutes he fixed it. After that, he charged him for his services. His customer pointed how come he had to pay that much for a job… Read more